Idaho Housing and Finance Association (IHFA) and the Idaho Department of Commerce (IDOC) are expanding a proactive fair housing awareness campaign recently launched in the Treasure Valley to cover the balance of Idaho. IHFA contributed to initial efforts by the City of Boise to develop the campaign, which features a partnership with Health and Welfare’s 2-1-1 line. This creates an easy-to-remember resource directing callers with discrimination or compliance questions to statewide and regional experts. The campaign slogan ‘Good Neighbors + Fair Housing = Stronger Communities’ can be seen in outdoor displays, and is being featured on both radio and television through public service announcements.
The poster (above) was adapted with permission from the City of Boise’s Fair Housing Task Force. In addition, a radio and television PSA are available for rebroadcast throughout Idaho.
For the year ending 12/31/2011, 2-1-1 referred 79 callers with questions involving fair housing as follows:
To listen to radio spot, click the link below:
30-Second Fair Housing PSA radio spot in English
To view the new statewide TV spot, click the link below:
Good Neighbors + Fair Housing = Strong (Idaho) Communities
To view the Treasure Valley TV spot, click the link below:
http://vimeo.com/23337491
View or download the English poster here Poster_FairHousing_statewide_en_web
View or download the Spanish poster here Poster_FairHousing_statewide_sp_web.
View or download a print version of the poster Poster_FairHousing_statewide print
